What you write tells

As technology advances, new forms of communication etiquette emerge. Such is the case with e-mail. Who was it that officially decided that WRITING IN ALL CAPS WAS CONSIDERED YELLING IN CYBERSPACE? I don't know, but now that's an accepted rule.

During the past decade or so, email "Do's and Don'ts" have evolved and will probably continue to do so. One of the classes offered at Workplace ESL Solutions is Business Writing, where you'll learn how to write concisely and professionally. Every word that leaves your mouth or your pen reveals a little bit about you and creates your brand, whether for good or for bad. It's important to know how to do it well...in any language!

To help get you started, below is a list of some helpful tips to improve your email writing:

DO'S:
* Write a clear subject in the subject line
* Divvy up a long email with several topics into separate short emails that address one topic
* Press the send button after doing a quick edit and spell check
* Keep sentences short
* Don't use text abbreviations in emails
* Keep paragraphs short
* Use white space between paragraphs
* Respond quickly to an email you receive

DON'Ts:
* Write in all caps
* Reply to "all" without paying attention to who is going to read it
* Forward inappropriate jokes at work
* Write long, long emails so the reader has to scroll
* Use "urgent" or "important" on every email you write


Happy emailing!

Bringing Authors and Readers Together

Imagine being able to talk to the author of a book at the very moment you are reading it. Unless the author is your uncle sitting next to you at Thanksgiving dinner, the scenario seems unlikely. With today's cool technology, however, now it's a reality!

Amazon's new feature @author, allows readers to ask questions directly from their Kindles which are sent to the author's Twitter account, as well as to the writer's home page at Amazon! Amazon's cool new technology is aimed at creating a reader community online, focusing on Kindle titles.

While publishers worry that they will be cut out of the connection, authors are cheering for a chance to improve their brand and build a stronger fan following. If you've ever tried to write to an author through the publisher's contact information, you know that messages and questions to authors rarely get passed on. Now the relationship can be more intimate and even instant. Some publishers are still furious that anyone can sell their independent books online and make a fortune without their help. Amazon is truly changing the publishing industry.

John Locke (not the bald guy from "Lost", but a businessman who started writing Kindle novels and is the first author to sell more than a million ebooks online), recently signed an unusual contract with Simon & Schuster, which allows him to continue selling his ebooks while the publisher handles marketing and sales of the print versions. This unique deal is a perfect example of how the balance of power in the traditional publishing world has shifted, creating a need for both authors and publishers to adapt to new changes.

The @author feature is an expansion of Amazon's social-networking-style program for Kindle which invites readers to "follow" other readers and see which books they like and have commented on. Amazon is hoping that readers will answer questions for the authors as well and create a virtual hang-out on their site. Technology continues to bring together readers and authors in new ways. Any time more people are reading and talking about books is always a good thing!