Showing posts with label newsletter. Show all posts
Showing posts with label newsletter. Show all posts

Friday, August 24, 2012

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.
— William Strunk Jr.
in Elements of Style

Do you write for your company? Newsletters? Emails? Grants? Copy for collateral? If so, then everything you write reflects upon the company. Our words, both spoken and written, create images that either build or hurt our brand.

Good grammar can instill confidence in your customers and employees. We all make mistakes, but don't worry that the Grammar Police will arrest you or fire you. Just pay attention to what you write before you send it out.


Below are a dozen words that are commonly used incorrectly. Just a quick review of your writing can avoid embarassing mistakes. Feel free to print this out and keep it by your computer for future reference.  

 
1. The verb “accept” means “to receive” or “to believe”. The preposition except means other than. The conjunction means “unless” and the verb means “leave out.”


a. Tim accepted Jeff’s reason for being late for work.


b. Everyone – except Chris and his supervisor – had remembered to switch to daylight savings time.


c. Only in rare cases are employees excepted from the policy on punctuality.


2. Adverse means “hostile, unfavorable, or harmful.” Averse means “to have a definite feeling of distaste.”


a. Adverse weather conditions grounded all airplanes.


b. The tired staff was averse to the idea of working till midnight.


3. Advice is a noun that means “recommendation or information” and advise is a verb meaning “to counsel or recommend.”


a. Ralph advised me to value good advice.


4. Affect is a verb that means “to influence.” As a noun, effect means “the result”; as a verb it means “to bring about.”


a. Your performance in the coming year will directly affect the amount of your bonus.


b. The effect of the economy is hard to predict.


c. The new procedure will effect significant savings in time and cost.


5. Anxious indicates that one is worrying; eager, that one is gladly anticipating something.


a. Sarah has never been anxious about speaking in public, but she was eager to play the old hag in Snow White last month.


6. Beside is a preposition that means “next to.” Besides is an adverb that means “in addition to.”


a. Put the file cabinet beside the desk.


b. Besides the new cabinet, we need a new computer.


7. Complement means “to complete or go well with.” Compliment means “to give praise.” Both words can also be used as nouns. The adjective complementary means “serving to fill out or complete.” Complimentary means “given free as a favor.”


a. That was a nice compliment for a job well done.


b. A fine grape jelly is a complement to any peanut butter.


8. A conscience gives one the capacity to know right from wrong. Conscious means “awake or alert, not sleeping or comatose.”


a. Your conscience will guide you.


b. Earl needs two cups of coffee to be fully conscious at this hour.


9. Imply means “to suggest, hint, or communicate indirectly”; infer means to “deduce or conclude from.” (Writers and speakers imply. Readers and listeners infer.)


a. I thought she was implying that I would receive a raise; apparently I inferred incorrectly.


10. Lay means “to put or place something.” It must be followed by a direct object. (lay, laid, laid)


a. Please don’t lay that report there.


b. Jerri’s assistant laid down the new carpeting yesterday


Lie means “to rest or recline.” It does not take a direct object. (lie, lay, lain)


c. Tim likes to lie down for a nap after lunch.


d. He lay down Monday at 12:30, but often he has lain down by 12:15.


11. To precede means “to go or come before,” while proceed means “to move on or go ahead.”


a. A note that preceded today’s meeting told us to proceed with part two.


12. “Than” indicates a comparison and “then” refers to time.


a. Kevin didn’t know any more about this than I did.


b. First write your resume. Then look for a job.


b. The tired staff was averse to the idea of working till midnight.

Thursday, May 31, 2012

Getting Paid To Give Books Away For Free

                                                               www.TrinaBoice.com 

How would you like to get paid to give your books away for free?   Amazon has a new program that does just that!  Their KDP Select-Free system helps you get your name out in front of millions of customers.  Book sales will not take off until your words are read, enjoyed, and recommended. Word-of-mouth publicity is made possible by Amazon’s KDP Select Freebie Days. Amazon pays you to give your ebooks away!
 Have you discovered Dan Poynter yet? He's considered one of the top gurus in the book industry, helping thousands of authors navigate the publishing world and become successful.  He even has a free newsletter you can sign up for with terrific tips each week.   Now he has a new book out that teaches authors how to understand the KDP Select-Free program at Amazon.  In his book you will discover:
--The step-by-step details on how KDP Select-Free works.
--How to set up your ebook for the Freebie Days.
--Promotion. Where to send announcements. A valuable, long list.
--Tracking your downloads and sales.
--Responding to emails from your new readers/friends.
--Detailed steps and advice. No generalities. 
Dan Poynter is also a master at advertising his book, as evidenced by some of the big names he got to endorse his new book:
“Dan Poynter is the top coach for writing, publishing, and, most important, promoting.”
—John Tullius, Director, Maui Writers Conference.
“One essential ingredient to our Chicken Soup success was consulting with Dan Poynter in the early stages.”
—Jack Canfield, co-author,
Chicken Soup for the Soul series
“Dan Poynter has generously guided thousands to authorship. Their books make this a better world.”
—Dr. Robert Müller,
Author and Past Assistant Secretary General of the United Nations.
Dan Poynter is the author of more than 130 books.  He has been a book publisher since 1969, and is a Certified Speaking Professional. His seminars have been featured on CNN and his books have been pictured in The Wall Street Journal and The New York Times. 
If you're interested in checking out this book, you can find it on Amazon at:
http://tinyurl.com/7wel525

To sign up for his free author newsletter, go to:   www.danpoynter.com/sites/para/ 


Good luck out there in the book world!
Trina


www.trinaboice.com