How to Get Celebrity Endorsements

Getting a famous celebrity to endorse your book could bring huge recognition and sales to your marketing efforts! But what if you don't know any famous movie stars or industry experts personally? No worries! Ask anyway! I've found that those who succeed in life are those who are persistent and brave....that's definitely true for authors too.

Here are some steps to consider while you're working up your courage:

1. Reach for the stars! Do a quick brainstorm of the celebrities or experts in your field and create a Wish List of everyone you would want to endorse your book or project. Think big. Of course, they should actually have something to do with your target audience, platform or subject matter.

2. Do your homework about each famous person on your list so that when you write to them you can mention something specific they did that inspired you.

3. Make it easy for the celebrity to say yes to your request for an endorsement or testimonial by showing them 2-3 quotes you've written ahead of time that they could choose from. Of course, don't offer the same quotes to everyone on your list; personalize them for each celeb. Offer to do a video or written testimonial for them to use on their web site.

4. Don't think of yourself as a little peon. Just be brave and ask! The worst that can happen is they'll say no. Most famous people love recognition and love to be quoted.

I found a cool web site that offers a paid membership access to celebrity contact information at www.contactanycelebrity.com They have all kinds of examples of regular 'ole people like us and how their books, products, and fundraisers earned a LOT more money when they were endorsed by famous people. Check it out! Your new BFF celebrity may be waiting...

Celebrity Books in the News

Arnold Schwarzenegger was bragging that he was about to sign the biggest book deal of all time a month before the news broke in May that he fathered a love child with his housekeeper. But after the scandal, it’s Maria Shriver’s book that publishers are chasing, sources say.

#1 NYT bestselling author James Patterson’s next 26 books, including 4 new series for young readers, with 13 titles each for Michael Pietsch at Little, Brown, and Megan Tingley at Little, Brown Children’s, for publication through the end of 2014, by Robert Barnett at Williams & Connolly.

NYT bestselling historical thriller writer Matthew Pearl’s The Bookaneer, about a literary spy and bounty hunter in the 1890s who sets off on a quest to the Samoan Islands to wrest a manuscript from a dying Robert Louis Stevenson, moving to Ann Godoff at the Penguin Press, in a two-book deal, by Suzanne Gluck at William Morris Endeavor, and to Stuart Williams at Random House UK, by Cathryn Summerhayes at William Morris Endeavor.

Rock music legend from The Band, Robbie Robertson’s untitled picture book biography, written by his son Sebastian Robertson, focused on his early years growing up in Canada spending time at Six Nation Indian Reservation, and, later, living and working in America, joining Ronnie Hawkins ’s band as a guitarist at 16, sold to Christy Ottaviano of Christy Ottaviano Books, for publication for Spring 2013, by Ryan Harbage at the Fischer-Harbage Agency.

Jim Collins‘ Great By Choice: Uncertainty, Chaos and Luck – Why Some Thrive Despite them All, co-authored with management professor Morten Hansen, asking why some companies thrive in uncertainty and even chaos, based on nine years of research, enumerating the principles for building a great enterprise in unpredictable, tumultuous, and fast-moving times, also to be released in ebook form for the first time (with Collins’ four previous bestselling books now being released as e-books from July through September), sold to Hollis Heimbouch at Harper Business, for publication on October 11, 2011.

Will you read any of these?